Listing strategy for expensive luxury eBay items

In the last post we took an example of a relatively cheap item and examined a proposed

listing strategy for it. Now let’s take a look at another item.

This item is a whole other story…


Cartier watch listed on eBay


Since this item is very expensive – one can only assume that it’ll never sell in big quantities.

It may even be a unique item that cannot be sold a 2nd time to begin with.

So for this item, the accumulation of “sold” items is irrelevant.

This item will perform better if listed in NON GTC format, and the best method would be to

list it for 3 days and re-list whenever it ends, either manually or automatically by setting up

an automation in “Selling Manager” for it.


eBay push items in search results in the first and last 24 hours. During that time the

items appear as “newly listed” and “almost ending”.


Some niches on eBay are so competitive that the only way to actually stand out is to utilize

those 1st and last day boosts to your advantage.


If you list an item like that for 3 days, 66% of the item’s “air” time will be under eBay’s first

and last day boost. Your item will have the maximum exposure level that way.


Since this item is very expensive and probably brings a very good profit to the seller if sold,

the higher insertion fees this method requires are irrelevant. If insertion fees are an issue,

perhaps choosing a 7 or 10 day duration could help.


Either way – any listing that hasn’t sold even 1 unit in the last 30 days should already be a

candidate for ending and re-listing to freshen the item’s ranking.


Hasn’t sold anything in 60 days and not getting any traffic?

End the item and re-list it. It may be the only chance for this item…


To sum it all up:


There are pros and cons to each method of listing, including auctions and 10 day BIN.

A smart seller will test out more than one way to sell an item and compare search result

placements and rankings in several methods, until the optimal selling strategy is discovered

per item.


Since it is sometimes utterly impossible to do this for all your items (some sellers sell

thousands of different items), these general guidelines may help, although they should not

be taken for granted. Serious thought, common sense and proper testing will probably

provide better results.


Items that are better off in GTC:


* Cheap items that don’t worth spending insertion fees on

* Items that can potentially sell tens, hundreds or even thousands of units over time

(if there’s at least one competitor selling them like hot buns it’s a good sign)

* Items that the fact that 50 or 100 or 200 people bought them from your listing may

convince other viewers to buy too (trends for example).



Items that are better off in BIN (3, 5, 7, 10 or 30 days):


* Unique items (handcrafted artwork for example)

* Luxury items

* Items in extremely competitive niches

* Tailor made items



About Watchers


One of the most important factors in search result placements is the number of people who

add your item to their “watch list“. It is not only the total number that matters, it is also

how many people have added your item to their watch list in the last 24 hours.


We offer a service in which we add your item to many accounts’ watch lists.

You can read about the service here:


In terms of listing methods, there’s a different strategy for GTC items and NON GTC items

(items that are listed in BIN or auction).


For GTC items we recommend adding 30 watchers (not more because it may look fishy) at

once, and then adding 1 watcher every day for 1 month.

This should both boost the item’s ranking and also keep it high for the longer run.


For NON GTC items, since when they end all the watchers are gone, I recommend adding

30 watchers at once and not adding 1 more watcher every day.


Watchers should be added as close as possible to the time the listing got up, most

importantly it should happen within those first 24 hours where you get a “natural” boost

from eBay anyway. Then, when the listing goes down and re-listed, after 3, 5, 7, 10 or 30

days – the watchers should be added again from scratch.


About views


eBay views should not be confused with eBay watches.

A viewer is someone that got into your listing’s page.

A watcher is someone who added your item to their  “watch list”, showing interest in it and

asking to be (auto)updated on any change in the item’s price.


We see a lot of people out there selling eBay views by thousands or even hundreds of

thousands and this is actually a very BAD thing to buy.

One more very important factor for search ranking is the sales\views ratio.

eBay favor items that convert well, meaning an item with 100 views and 10 sales would rank

better than if it had 200 views and 1 sale.


So… Still thinking about buying views?

It will actually hurt your ranking, because those views are not real people and if 1 sale is

generated out of 100K of these bought “views” – it would be almost a miracle. In almost all

cases sales are not generated at all and rankings actually go down.


So, take a big breath and start planning your strategy.

Your business will surely grow if you do things the smart way…


Good luck with your sales! 🙂


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